It's Not a Mistake: God Made Us To Be Incarnate Beings

Strategic foundations for a church's communication ministry

Good news everyone! Stuart Crawshaw has recovered from his lurgy and was well enough to jump back on the couch with me and Joel McMaster to discuss the strategy of Soul Revival Church’s Communications Service Team.

Kicking off with some reflections from Andy Crouch and Jay Kim’s excellent YouTube discussion, we wrestle with the role of technology, online community, and AI in Christian formation. How can churches think clearly about communication in a digital age? Online spaces do matter, but they can never replace the incarnate, physical relationships we were created for. Our humanity isn’t an accident—God made us flesh-and-blood people who grow best in embodied community. We were encouraged by the suggestion of an 80/20 (alloy vs. element) balance between digital and physical relationships, recognising the gift of online tools while still prioritising real-life connection.

So what for a church’s digital communications strategy? I’m glad you asked! Too often, we assume relationships will just happ…